Work With The White Shire
The White Shire helps people discover Yorkshire through local businesses, places to visit, walks, events and useful local information.
We also work with Yorkshire businesses, attractions and event organisers that are a good fit for our audience.
Whether you want greater visibility for your business, a more detailed feature, support around an event or a suitable partnership with The White Shire, this page explains the different ways we can work together.
Business Listings
A standard listing on The White Shire gives Yorkshire businesses a place in our directory so people can find out what they do, where they are based and how to contact them.
Standard listings remain free.
Businesses wanting more visibility can also choose enhanced promotional options, with more detailed content, additional photographs, direct website links and greater prominence within relevant sections of The White Shire.
Any paid promotional content will always be clearly identified.
ADD YOUR BUSINESS
Featured Business Coverage
Some businesses have more to say than can fit into a standard directory listing.
A featured business page gives us the opportunity to explain what your business does in more detail, the services you offer, the area you cover and what makes your business worth knowing about.
Where appropriate, a feature can also be supported through other parts of The White Shire, including relevant business categories, blog content and social media.
The aim is to create useful content that introduces your business properly rather than simply placing an advert on a page.
Blog Features
A dedicated White Shire blog feature can give your business, attraction or organisation more space to tell its story.
This can be useful for new businesses, established Yorkshire companies, attractions, venues, experiences and organisations with something interesting or useful to share.
Blog features can also provide a permanent page that can be linked from your White Shire business listing, giving visitors somewhere to find more detailed information.
Any paid feature will be clearly identified where required.
What's On & Event Promotion
The White Shire's What's On coverage includes events across West, North, East and South Yorkshire.
We cover everything from larger Yorkshire events to smaller community events, village shows, markets, exhibitions and local activities.
Event organisers can talk to us about additional promotional opportunities around suitable events.
Paying for promotion does not guarantee editorial inclusion in our general What's On coverage. Events still need to be relevant and useful to the people using The White Shire.
Seasonal Promotion
Throughout the year, The White Shire produces seasonal content covering events, places to visit, things to do and local businesses.
This creates opportunities for suitable businesses and organisations to be included in seasonal promotional content where there is a natural fit.
This could include Christmas, autumn, spring, summer, Easter, school holidays and other seasonal periods throughout the year.
Social Media Support
Where it makes sense, promotional partnerships can also be supported through The White Shire's social media channels.
This could include sharing a business feature, promoting an event, highlighting a new service or supporting wider White Shire content connected with your business.
Social promotion will always be planned around the type of partnership rather than simply posting the same content everywhere.
Mystery Walk Partnerships
The White Shire Mystery Walks can also create opportunities for suitable local businesses.
Depending on the route and location, this could include cafés, pubs, attractions, shops or other businesses that make sense as part of the day out.
A partnership might involve somewhere for walkers to stop for food or drinks, somewhere nearby worth visiting or another business that genuinely adds something to the experience.
Any partnership has to fit naturally with the Mystery Walk rather than being added simply because somebody has paid for it.
Attractions & Experiences
We are also interested in working with Yorkshire attractions, activity providers, accommodation businesses and experience operators.
This could include promotional features, supporting content, seasonal coverage or other opportunities that help people discover what you offer.
The best partnerships are the ones that make sense for the people already using The White Shire.
Who We'd Like To Work With
We are particularly interested in hearing from:
Independent Yorkshire businesses
Attractions and visitor destinations
Cafés, pubs and restaurants
Accommodation providers
Activity and experience businesses
Event organisers
Local makers and producers
Trades and professional services
Community organisations
Other businesses connected with exploring and enjoying Yorkshire
Your business does not need to be large or well known.
Some of the most interesting places and businesses in Yorkshire are independent, local and still growing.
A Partnership That Makes Sense
We do not want The White Shire to become a site full of banners, pop-ups and adverts.
The strength of the site depends on people finding useful information they can trust.
So when we work commercially with a business or organisation, the partnership needs to make sense for the business, for The White Shire and for the people using the website.
Paying for promotion does not mean buying an editorial recommendation.
Interested In Working With Us?
If you run a Yorkshire business, attraction or event and think The White Shire could help more people discover what you do, we'd be happy to hear from you.
Tell us a little about your business and what you'd like to promote, and we can look at the options that are most suitable.
ADD YOUR BUSINESS
Or contact The White Shire to discuss a partnership.