Work With The White Shire
The White Shire helps people discover Yorkshire through local businesses, places to visit, walks, events and useful local information.
We also work with Yorkshire businesses, attractions and event organisers that are a good fit for our audience.
Whether you want greater visibility for your business, a more detailed feature, support around an event or a suitable partnership with The White Shire, this page explains the different ways we can work together.
STANDARD BUSINESS LISTING— FREE
Every Yorkshire business listed with The White Shire receives a free standard listing, including business name, location, telephone number, a direct website link and access to further information.
There is no charge for a standard listing.
Want greater visibility? Our Featured Business option gives your business a much more prominent presence on The White Shire.
BECOME A FEATURED BUSINESS — £49 PER YEAR
Give your business greater visibility on The White Shire with a prominent Featured Business position in the relevant business section.
Your Featured Business area gives you more space to showcase what you do, with additional information, photographs and direct links to your website.
Just £49 for 12 months.
WHITE SHIRE BUSINESS FEATURE — £125
Give your business its own permanent feature on The White Shire, with more space to tell people who you are, what you do and why they should choose you.
Your feature includes a dedicated White Shire article, links from relevant areas of the site, suitable social media promotion and 12 months of Featured Business status included.
After 12 months, you can return to a free standard listing or renew your Featured Business status for £49 per year.
ENQUIRE ABOUT A BUSINESS FEATURE
EVENT & SEASONAL PROMOTION — FROM £35
Promote a Yorkshire event, launch, seasonal offer or special campaign with additional exposure through The White Shire.
Promotion can include relevant White Shire content and social media support, depending on the event or campaign.
Our normal What’s On listings remain free and editorially independent. Paying for additional promotion does not guarantee inclusion in our general What’s On coverage.
MYSTERY WALK PARTNERSHIPS
The White Shire Mystery Walks create opportunities for suitable local businesses to become part of the experience.
Depending on the route, this could include cafés, pubs, attractions, shops and other local businesses that give walkers somewhere to eat, drink, visit or discover along the way.
We only work with businesses that genuinely fit the route and add something useful to the day out.
ATTRACTIONS & EXPERIENCES
We work with Yorkshire attractions, activity providers, accommodation businesses and experience operators that want to reach people looking for things to see and do across Yorkshire.
This could include a dedicated feature, seasonal promotion, event support or a partnership tailored to what you offer.
We’re particularly interested in independent Yorkshire attractions and experiences that people might otherwise miss.
WHY WORK WITH THE WHITE SHIRE?
The White Shire is built around helping people discover Yorkshire — from walks and places to visit to events, local businesses and things to do.
We focus on useful Yorkshire content rather than filling pages with adverts. That means businesses can be promoted alongside content people are already actively using to plan days out, find local services and discover new places.
We are also building our visibility across traditional Google Search and newer AI-powered search and discovery, giving Yorkshire businesses another way to be found online.
Most importantly, we want commercial partnerships to be useful to our visitors as well as worthwhile for the businesses involved.
WHO WE WORK WITH
We welcome enquiries from businesses and organisations across Yorkshire, including independent businesses, attractions, cafés, pubs and restaurants, accommodation providers, activity and experience businesses, event organisers, local makers, trades and professional services.
Your business doesn't need to be large or well known.
Some of Yorkshire's most interesting businesses are independent, local and still growing — and they're exactly the sort of places we want people to discover through The White Shire.
INTERESTED IN WORKING WITH US?
If you run a Yorkshire business, attraction, event or organisation and think The White Shire could help more people discover what you do, we'd be happy to hear from you.
Tell us a little about your business, what you'd like to promote and which option you're interested in. We'll come back to you with the most suitable way to work together.